Twitch is getting a brand new look forward of this 12 months’s Twitchcon in North America, bringing a brand new emblem, new purple coloration, and new font to the streaming website’s branding.
The new design has been a 12 months within the making, says Byron Phillipson, the corporate’s govt inventive director. The crew went deep, he continued, digging into what makes Twitch Twitch. The thought was to future-proof the model and to higher symbolize its creator neighborhood. “I think the important feature is that we’re not tearing everything down,” says Phillipson. “Twitch is a brand that is loved by a lot of people, and we want to be very considerate to our community.” (He did add that the variety of folks with the Twitch glitch tattoo made the crew give the refresh some additional consideration.)
The nuts and bolts: there’s a new purple; there’s a new font known as Roobert, which relies on the Moog synthesizer typeface; there are round 20 new colours; and there’s a new glitch. The web impact is that Twitch’s emblem appears sleeker and extra fashionable. It’s much less blocky and means much less 2011 than its predecessor. The new font can be accessible, says Tricia Choi, director of design techniques, and there are plans to implement a excessive distinction function; to that finish, the corporate is hiring a program supervisor for accessibility and inclusive design, which factors to its ambitions in that area.
The change comes with a brand new slogan — “You’re already one of us” — which is supposed to each welcome new creators to the platform who aren’t essentially the corporate’s core viewers of avid gamers and to showcase the number of content material that’s already on the platform.
The new look might be paired with a big advert marketing campaign that includes among the platform’s greatest names to introduce it to the world. Phillipson says the corporate plans to carry “new folks to Twitch through the vehicle of our creators.” That appears to be on the coronary heart of the redesign. It appears like the brand new look is supposed to attract folks in whereas protecting the main target squarely on the platform’s neighborhood.
During the analysis course of, the corporate tried to determine a framework to information the redesign. “The monster that we set out to fight in our mission was the fear of irrelevance,” says Phillipson. “Everything we do needs to be in service of making sure that the folks that are on our platform — our community — really feel like they matter.”