Home Technology Roku TVs start showing interactive pop-ups during related commercials

Roku TVs start showing interactive pop-ups during related commercials

Roku TVs have lately began displaying interactive pop-up advertisements overlaid on associated TV commercials obtained over cable or antenna, Cord Cutters News reports. An picture posted by the publication reveals a pop-up advert for Ghost Town that appeared throughout a Geico industrial (Ghost Town is sponsored by Geico). The matching pop-up included a immediate for the viewer to set a reminder utilizing the Roku distant. Cord Cutters News says that the pop-ups will solely show over advertisements which have partnered with Roku on the characteristic.

Although Roku is greatest recognized for its streaming {hardware}, final yr on an episode of the Vergecast its CEO stated that he believed the corporate was within the advert enterprise somewhat than the {hardware} enterprise. Previously the majority of those advertisements have been discovered on the house display of Roku’s units, however now the corporate is increasing these efforts to ad-supported TV broadcasts.

Roku TVs start showing interactive pop-ups during related commercials

The new pop-ups construct on Roku’s current Automatic Content Recognition (ACR) know-how, which is used to supply the “More Ways to Watch” characteristic it launched again in 2017. This opt-in characteristic mechanically senses what you’re watching on broadcast TV and alerts you when it’s accessible by way of streaming companies.

Unfortunately this implies you can’t flip off the brand new pop-up advertisements with out additionally shedding entry to the “More Ways to Watch” characteristic. If you need to disable it, you are able to do so by turning off the “Use Information From TV Inputs” possibility inside the privateness part of the settings menu, based on Cord Cutters News.

The new advertisements seem to have been launched with model 9.2 of the Roku working system, however no less than one commenter claims to have seen the advertisements on model 9.1. We have contacted Roku for extra data on the pop-ups, and can replace this piece with any response.

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