After the porn ban, Tumblr customers have ditched the platform as promised

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After the porn ban, Tumblr customers have ditched the platform as promised

Since Tumblr introduced its porn ban in December, many customers reacted by explaining that they primarily used the positioning for searching not-safe-for-work content material, and so they threatened to go away the platform if the ban had been enforced. It now seems that many customers have made good on that menace: Tumblr’s visitors has dropped practically 30 p.c since December.

Tumblr’s international visitors in December clocked in at 521 million, but it surely had dropped to 370 million by February, internet analytics agency ComparableWeb tells The Verge. Statista reports the same development within the variety of distinctive guests. By January 2019, solely over 437 million visited Tumblr, in comparison with a excessive of 642 million guests in July 2018.

The ban eliminated express posts from public view, together with any media that portrayed intercourse acts, uncovered genitals, and “female-presenting” nipples. Some customers say enforcement of the ban has been spotty — one person wrote into The Verge to say that they’re nonetheless seeing porn on the platform — besides, customers have apparently left Tumblr in droves. We know that the platform was primarily identified for its NSFW content material, which was typically not simply porn that could possibly be discovered on any variety of various websites. It additionally included distinctive communities that mentioned sexuality in wholesome methods.

On December third, when Tumblr first instructed The Verge that it will ban porn by the 17th, CEO Jeff D’Onofrio stated in a press release on the time that customers had different choices. “There are no shortage of sites on the internet that feature adult content,” he stated. It appears to be like like customers have taken D’Onofrio up on his supply and gone to different websites.

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