Snap could also be launching a brand new gaming platform for Snapchat as early as subsequent month on the firm’s Snap Partner Summit in Los Angeles on April 4th, in accordance to a report from Cheddar.
Snapchat has dabbled in video games earlier than — the corporate launched “Snappables,” a set of AR lens video games final yr — however the brand new platform (stated to be codenamed “Project Cognac”) could be a bigger foray into the gaming world, and it might permit exterior builders to create video games that might reside contained in the Snapchat app.
Snap additionally reportedly bought out Australian game studio Prettygreat back in January, in keeping with a report from CNET, which may additional trace at a brand new gaming push. Additionally, The Information reported in summer season 2018 that Snap was engaged on a gaming platform for the autumn of that yr, which might gel with Cheddar’s report (assuming this system The Information reported on was pushed again just a few months).
Tencent — the Chinese tech conglomerate that owns Riot Games and League of Legends in addition to fashionable messaging app WeChat — additionally purchased a 12 p.c stake in Snap final yr. Tencent stated at the time that it was so it may “explore cooperation opportunities with the company on mobile games publishing and newsfeed,” which might additionally appear to point a push towards gaming for Snap.
As to why Snap would need video games in Snapchat, the reply is fairly easy: more cash and extra consumer engagement. Much like Facebook Messenger before it, which has featured video games immediately within the app for years, including video games to Snapchat may provide a brand new income for Snap from builders trying to place video games within the app, from advertisers trying to place adverts in video games, and possibly even from iPhone and Android-style in-game purchases as properly. Plus, there’s the straightforward matter of monopolizing folks’s consideration: customers who play video games within the Snapchat app aren’t looking Instagram.
Snap declined to remark once we reached out relating to the Cheddar report. But if the Snapchat gaming platform is actual, presumably, we’ll discover out extra on April 4th.