Tinder is launching a brand new characteristic for all customers at the moment referred to as Festival Mode that’ll let customers add a badge to their profile that advertises the music festivals they’ll attend this summer time. The app will immediate customers to select on the Festival Mode card, which can give different customers a heads-up that they’ll be at a pageant and doubtlessly prepared to fulfill.
Users will be capable to choose from 12 festivals in each the US and UK, together with Governors Ball, Bonnaroo Music & Arts Festival, EDC Las Vegas, and Lovebox. Each pageant choice will open up three weeks previous to the occasion. The app will prioritize potential matches who’re planning to attend the identical pageant and can present individuals from all over the world who will probably be there — even when they’re exterior a consumer’s location preferences.
Tinder says in its launch that it already observed Tinder downloads rising throughout festivals. App exercise elevated as much as 300 instances the norm throughout Bonnaroo final 12 months, the corporate says. In addition to the digital characteristic, the corporate may even run a model activation at sure festivals that’ll embrace picture ops in addition to the possibility to win VIP upgrades and merch.
The product launch follows Tinder’s launch of Spring Break mode for its Tinder U customers. That characteristic labored equally in that college students may choose the place they had been planning to journey for spring break after which would obtain a badge on their profile. Ideally, individuals would use the occasion as an excuse to fulfill up in particular person.