After simply 5 days of streaming, Tyler “Ninja” Blevins is boasting 1 million energetic subscribers on Mixer, the Microsoft-owned platform that made him leap ship from Twitch. “Thank you for all the incredible support,” Blevins tweeted when asserting the milestone. “I haven’t felt this good in a long time.”
Whether Blevins’ followers would comply with him from Twitch to Mixer, a a lot smaller platform in comparison with Amazon’s streaming behemoth, has been a query on the minds of everybody within the streaming group this previous week. One million subscribers over 5 days is a formidable feat no matter platform, and it’s a robust testomony to Blevins’ reputation and the power of his private model no matter platform. Yet it’s unclear what number of of these subscribers will probably be nonetheless there in two months, after a free promotion expires and followers must pay a month-to-month price to proceed receiving unique perks.
Today we hit 1,000,000 energetic subscribers on mixer ^-^ thanks for all of the unbelievable assist. I have never felt this good in a very long time. pic.twitter.com/kdLgBJk0Ud
— Ninja (@Ninja) August 6, 2019
Mixer’s determination to present two free months of subscriptions to Blevins’ channel is an try and deliver as many individuals over to the platform in as quick a time as potential. But after that interval runs out, the worth will leap to at least $5.99 a month. (Mixer streamers also can earn cash by the platform’s Sparks forex, much like Bits on Twitch.)
Still, if Blevins continues rising at this fee, he would possibly simply break just a few of his previous information. He beforehand amassed greater than 3 million subscribers on YouTube in just one month final yr, throughout his meteoric rise alongside Fortnite. His account now has more than 22 million subscribers, making it even greater than his Twitch channel.
Both YouTube and Twitch have one thing that Mixer presently doesn’t — an especially giant viewership base. Mixer solely accounts for three percent of time spent watching game streams online; Twitch receives about 72 p.c of time spent. It’s a giant distinction, and it’s what’s led different streamers, like Guy “Dr Disrespect” Beahm, to touch upon how lengthy Blevins’ viewership will stay excessive.
“I just have a feeling — and I’m just kind of going off gut right now — that unless they pick up somebody, a few other big names, I think [Blevins’] numbers are going to go down,” Beahm said on a recent stream.
Beahm added it has nothing to do with Blevins or his content material, however slightly “exposure on the platform.” The argument that many streamers have made is that Mixer wants just a few extra massive names, which the corporate could also be engaged on. YouTuber and podcast host Ethan Klein lately steered that he spoke to a preferred Twitch streamer who was also talking to Mixer in an effort to leave Twitch.
It’s unclear if Blevins’ subscribers will keep, however a minimum of for the second, he’s using excessive.