Cult favourite magnificence model Glossier popped up in Boston on Wednesday, and it’s sticking round for 2 months.
The model is taking up everything of The Current, a pop-up procuring village within the Seaport, and portray it pastel pink.
The pop-up store guarantees to be as Instagrammable because the model, whose minimalist packaging and versatile merchandise have develop into a Millennial and Gen Z staple.
The “beauty ecosystem” was based in 2014 and is now valued at greater than $1 billion, in keeping with the Wall Street Journal.
Glossier’s web site boasts “Products that give you options, but never cover you up, turn you into someone else, or overcomplicate your routine.” Its hottest embody Cloud Paint, Balm Dotcom, and Milky Jelly Cleanser.
The holy grail of Glossier, nonetheless, is Boy Brow. The magnificence model bought one Boy Brow each 32 seconds final 12 months, in keeping with a spokesperson.
Glossier Boston would be the model’s third pop-up in 2019, and it has everlasting shops in New York and Los Angeles.
Various “houses” inside Glossier Boston will probably be devoted to genres of merchandise, equivalent to make-up, skincare, and perfume.
All 34 of the model’s merchandise will probably be out there on the pop-up, and it’ll additionally promote limited-edition Glossier Boston merchandise together with enamel pins, baseball hats, and pennant flags.
The retailer at 85 Northern Ave. will probably be open each day from 11 a.m. to 7 p.m. by way of Oct. 4.