A category motion lawsuit filed in opposition to Post argued the cereal maker deliberately misleads shoppers into believing its well-liked Honey Bunches of Oats line is sweetened with honey. In actuality the vast majority of its sweetness comes from sugar and different sources.
Introduced in 1989, Honey Bunches of Oats makes use of a honey dipper drenched in honey in its commercials and advertising and marketing supplies. But as lead plaintiffs Anita S. Lima and Susan Wrublewski identified, the cereal will get most of its taste from cane and beet sugar, brown sugar, corn syrup, malted barley syrup, and molasses.
In most varieties these substances come earlier than honey on the bundle’s substances checklist.
Filed in October 2018, the swimsuit claimed Honey Bunches of Oats’ “branding and packaging… convey the clear message that honey is the primary sweetener or—at a minimum—that honey is a significant sweetener. Unfortunately for consumers, this is untrue as honey is not the primary or even a significant sweetener.”
The ladies alleged Post breached categorical warranties, violated quite a few state shopper safety legal guidelines, and unjustly enriched itself with the fraudulent promoting.
Created by a Post worker mixing a number of of Post’s cereals collectively and having his daughter style them, Honey Bunches of Oats is available in almost a dozen varieties, together with Honey Bunches of Oats with Banana Bunches and Almonds, Honey Bunches of Oats with Real Strawberries, Honey Bunches of Oats with Vanilla Bunches and varied granola flavors.
The ladies’s submitting alleged the deceptive branding is especially damaging as shoppers are more and more in search of options to sugar, which has been “expressly linked to various health problems including obesity, type 2 diabetes, metabolic syndromes, heart disease, and more.”
“Honey is one alternative sweetener that is gaining popularity. The bee byproduct contains vitamins, minerals, enzymes, and antioxidants that sugar lacks and has a lower glycemic index than sugar,” their swimsuit learn. “This means that honey causes slower spikes in blood glucose than those caused by sugar intake. Although honey is still high in sugar content, consumers consider honey to be a more natural sweetener and better for their health than pure sugar.”
Despite their allegations, on Tuesday a Massachusetts federal choose granted Post’s request to dismiss the case. Judge Allison D. Burroughs ruling the cereal’s label is not misleading as a result of, whereas it is low on the checklist, honey is a taste in addition to a sweetener in Honey Bunches of Oats.
It’s unclear if anybody’s ever filed swimsuit in opposition to Kellogg’s as a result of Froot Loops contains no actual fruit.