Facebook advertisements for motion pictures will now embrace two new options: premiere reminders and the power to search for showtimes and purchase tickets. Users can hit the “Interested” button once they come throughout a film advert of their News Feed, and so they’ll obtain a notification when the film is in theaters, much like how occasion pages work. On the film element web page, customers will have the ability to search for showtimes and purchase tickets.
The new film advertisements can be found within the US and UK by way of partnerships with theater chains AMC Theaters and Regal Cinemas. US moviegoers will have the ability to purchase tickets by way of Fandango and Atom Tickets, whereas UK customers will have the ability to purchase tickets by way of Odeon Cinemas. To rejoice the launch, Facebook is providing a promo to waive AMC and Atom Tickets comfort charges for motion pictures booked by way of the platform.
Facebook commissioned a study by Accenture in January, which discovered that about 58 % of individuals uncover motion pictures on-line, with 39 % of these individuals particularly utilizing cellular gadgets to seek out new releases. Jen Howard, Facebook’s group director of leisure and expertise, told Variety that the corporate can also be contemplating bringing the reminder function to sequence on TV or streaming companies.