Netflix is branching out past scripted video and nonfiction podcasts to create fictional podcasts. The firm said today it’s planning to launch a present known as The Only Podcast Left as a fictional companion to its new apocalyptic zombie present Daybreak. The podcast takes place in Daybreak’s universe and tells the story of a gaggle of teenagers who make a podcast throughout the apocalypse. It’ll completely be out there by Spotify till December 12th, which is when it’ll be launched on different platforms.
Netflix already produces companion podcasts for a few of its content material, together with a behind-the-scenes present about Stranger Things, and one other known as You Can’t Make This Up about how Netflix filmmakers create their true crime dramas. Other video content material platforms are additionally dabbling in podcasts. HBO created a companion present for Chernobyl, for example, and CBS Studios plans to launch a Star Trek companion present.
The huge concept with these applications thus far has been a little bit of fan service and in some instances giving individuals a spot to be taught extra concerning the course of behind their favourite exhibits. With this latest present, nevertheless, Netflix is increasing a proprietary narrative universe. Podcasts are cheaper, simpler, and fewer time-intensive to provide than video content material, so it is smart studios would strive them as a technique to additional carry individuals into their world. It’s low-risk, high-reward.w