Ben & Jerry’s sued over ‘blissful cow’ characterization

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BURLINGTON, Vt. (AP) — Ben & Jerry’s is dealing with a lawsuit accusing the ice cream maker and its guardian firm of false promoting by saying the milk and cream in its merchandise comes from “happy cows.”

In a grievance filed Oct. 31 in federal court docket in Burlington, Vermont, the place Ben & Jerry’s was based, environmental advocate James Ehlers accuses the corporate and Unilever of deceiving shoppers.

He says lots of the farms that produce the milk and cream are factory-style, mass manufacturing dairy operations. He says just some are a part of the corporate’s “Caring Dairy” program.

Ben & Jerry’s spokesman Sean Greenwood emailed Friday that the corporate doesn’t touch upon pending lawsuits. He stated it’s pleased with the work it’s achieved with Vermont household farmers and is dedicated to constructing a resilient, regenerative dairy provide.

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