Not lengthy after the 2020 Tokyo Summer Olympics have been formally postponed till 2021, of us started utilizing social media to say the model wanted to be corrected. Facebook and Twitter customers stated Olympic organizers should change the official brand and slogan to Tokyo 2021.
It will not occur, and it has nothing to do with altering indicators round Tokyo or the quantity of promotional materials already distributed. It’s all about advertising and branding, and it is also what the International Olympic Committee (IOC) stated this week when it introduced the one-year postponement.
In a statement, the IOC stated it met with worldwide leaders concerning the 2020 Olympics, and so they want that the Tokyo Games will function a “beacon of hope” for the world because it faces the worldwide pandemic referred to as COVID-19, in any other case generally known as coronavirus.
“The leaders agreed that the Olympic Games in Tokyo could stand as a beacon of hope to the world during these troubled times and that the Olympic flame could become the light at the end of the tunnel in which the world finds itself at present,” the IOC stated. “Therefore, it was agreed that the Olympic flame will stay in Japan.
“It was additionally agreed that the Games will maintain the title Olympic and Paralympic Games Tokyo 2020.”
The Modern Olympics began in 1896 in Athens, Greece, which was home to the ancient Olympics. Organizers of the modern-day Games agreed to hold the Olympics every four years. Only three times in history (1916, 1940, 1944) have the Olympics been postponed altogether—because of World Wars I and II. At no time have they been canceled for a pandemic, and moving the Games to another calendar is unprecedented.
In 1924, the Modern Olympics became known as the Summer Olympics as the WInter Games were introduced. The Summer and WInter Olympics were held in the same year every quad through 1992, and then the Winter Games were held again in 1994 and every four years after that. This broke up the cycle of having two Olympics in one year.
Now, the Tokyo Summer Olympics will be held in the summer of 2021, about 8-9 months prior to the 2022 Beijing WInter Olympics.
However, when history looks back on the Tokyo Olympics that are to take place in 2021, they’ll likely have a footnote, or asterisk, that says the “Tokyo 2020 Olympics have been postponed till 2021” because of the worldwide pandemic.
Sports broadcasters who announce the Games from Tokyo next year will probably sound like a broken record when they keep saying why it’s called the “2020 Tokyo Olympics,” and the medals and souvenirs will all have 2020 on them.
But during an unprecedented time comes unprecedented circumstances.
For if anything, the IOC could just say “These are the Games of the 32nd Olympiad,” which is the 32nd Summer Olympics since that first one in 1896. This is Tokyo’s second Summer Olympics.
The 33rd Olympiad is scheduled for 2024 in Paris (its third Olympics), followed by the 34th Olympiad in Los Angeles (also a third).