Disney launched a shock new sequence on its Disney Plus streaming service immediately: Zenimation, an ASMR-style sequence of brief movies that take clips from traditional animated Disney films and substitute the same old dialogue, songs, and rating with the real looking ambient noise that they might have in actual life.
The first season of Zenimation options 10 episodes, centered on themes like “Water,” “Nature,” “Discovery,” and “Flight.” Each episode is about 5 to seven minutes lengthy. The episodes are well-made, combining Disney’s wonderful animation (each CGI and hand-drawn) with peaceable, stress-free soundscapes and results. They provide an attention-grabbing spin on traditional scenes like Aladdin and Jasmine’s magic carpet journey or Moana’s journey by the waves.
But the important thing behind Zenimation is that it’s fully assembled from current footage. Disney didn’t need to animate something; it simply added sound results (or, within the case of movies that already had the ambient sound, it simply eliminated the music). It’s no secret that Disney is in search of extra unique content material to place up on Disney Plus, given the elevated demand for the service and frozen manufacturing on new sequence like The Falcon and The Winter Soldier attributable to the COVID-19 pandemic. Projects like Zenimation assist resolve these points by offering recent content material that doesn’t require quite a lot of in-person work.
It’s the identical philosophy behind the upcoming Disney Plus releases for Artemis Fowl and Hamilton which might be deliberate for this summer season: repurposing content material that Disney already has into streaming exclusives.