Hey opens its email service to everyone as Apple approves its app for good

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Hey — the brand new electronic mail service from Basecamp that’s been the topic of the newest combat over Apple’s App Store insurance policies — has introduced that beginning at the moment, it’ll be open for anybody to hitch, no invite code required.

The public launch of the service comes alongside a second piece of fine information for Hey: Apple has accepted Hey’s replace containing proposed modifications to satisfy App Store tips. The app’s model 1.0.three replace is now accessible, providing free, short-term 14-day burner Hey accounts with randomized addresses for iOS customers, making the app “functional” by Apple’s definition when it’s first downloaded. Hey can also be including assist for multiuser company accounts with this replace, as Apple had initially taken subject with the purely consumer-focused nature of Hey.

Hey had initially launched as an invite-only service that prices $99 per 12 months to make use of. Unlike different electronic mail apps, like Superhuman, that are successfully additional layers on prime of an current Gmail account, Hey is a totally new electronic mail service, providing options like contact screening and superior sorting choices.

The drama surrounding Hey started shortly after the brand new electronic mail service began to roll out to clients in the course of June. After the preliminary Hey app was accepted within the iOS App Store, an replace with bug fixes was then rejected by Apple, which claimed that Hey — by not providing an in-app buy choice, which Apple will get a minimize of — was violating App Store insurance policies. Hey responded by very publicly calling out Apple, with David Heinemeier Hansson, the CTO of Basecamp, saying that Apple was acting like “gangsters” in its enforcement.

Apple initially doubled down on its stance, arguing that “when users download your app, it does not work” as a result of a subscription is required however not provided — one thing that’s towards the foundations for apps, with exceptions for just some narrowly outlined “Reader Apps,” like Netflix. Furthermore, based on Heinemeier Hansson, if Hey didn’t replace the app to both assist Apple’s in-app purchases or give it some form of Apple-approved performance, Apple had threatened to take away the app totally from the App Store.

Just as issues have been coming to a head, although, Apple shortly deescalated the combat, approving Hey’s rejected bug repair patch and giving the corporate time to create a model of the app that meets Apple’s guidelines (the brand new model, with the aforementioned 14-day free burner accounts, which went dwell at the moment). Apple additionally quietly amended its developer guidelines at WWDC 2020 to permit builders to formally enchantment violations of App Store tips, and it promised that it could now not delay app updates with bug fixes over guideline violations.