Facebook will ban ads that present races or religions as threats

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Facebook is putting new restrictions on hateful content material in adverts, explicitly banning adverts that encourage racial divisions. Specifically, the brand new coverage will “prohibit claims that people from a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status are a threat to the physical safety, health or survival of others.” The coverage may also prohibit adverts that specific contempt for immigrants or refugees.

Notably, the brand new restrictions apply solely to ads and won’t have an effect on posts with out paid promotion.

“Facebook stands for giving people a voice, and that especially means people who have previously not had as much voice, or as much power to share their own experiences,” Zuckerberg stated in a company town hall announcing the changes. “It’s really important that we make sure our platforms live up to these principles.”

The restrictions are a part of a collection of modifications Facebook is making prematurely of the 2020 US elections. The firm additionally plans to proactively monitor data on voting situations within the 72 hours instantly earlier than an election, with stricter requirements for posts that seem to intimidate or mislead throughout that time frame. Posts involving the election will embody an automated hyperlink to the corporate’s new Voting Information Center, which is supposed to offer authoritative data on the elections. The Voting Information Center may also be prominently featured within the Facebook and Instagram apps.

Facebook additionally introduced a brand new protocol for when a submit violates web site insurance policies however is allowed to stay on the positioning due to its public curiosity worth. Under the brand new system, Facebook will label the content material as topic to a newsworthiness exception, one thing that Zuckerberg says occurs “a handful of times a year.”

The modifications come amid an ongoing boycott led by Color of Change, calling for advertisers to halt spending on Facebook in response to the corporate’s perceived incapability to average hate speech. Major companies like Unilever and Verizon have joined the boycott, canceling all deliberate advert buys via the top of the 12 months.