Lordstown Motors unveils the Endurance electric truck, and not much else


Ohio EV startup Lordstown Motors revealed its first electrical pickup truck, the Endurance, for the primary time at the moment at an occasion that featured Vice President Mike Pence.

The truck, which is aimed on the business market, will begin at round $52,500. It’s powered by 4 in-hub electrical motors that give it not solely all-wheel drive however the capacity to independently ship differing quantities of torque to every wheel, which particularly helps when driving off-road or in poor circumstances.

But aside from that, little or no is understood concerning the Endurance. Despite unveiling a prototype model on stage, the corporate is protecting mum on virtually the entire related specs. Nothing a lot was mentioned concerning the battery pack, vary, charging time, or efficiency in the course of the hour-long occasion. The bulk of the time was given to Pence for a campaign-style speech touting the Trump administration’s file supporting manufacturing — all whereas omitting that the White House has repeatedly tried to finish the federal tax credit score for electrical automobiles and rolled again laws that stress automakers to make cleaner automobiles.

Lordstown says it should begin delivering the truck in early 2021, which is an aggressive timeline for a corporation that was based only one yr in the past. The firm’s CEO Steve Burns mentioned his objective was to have the primary electrical pickup truck in the marketplace.

“People are starting to believe in electric,” Burns mentioned on the occasion. “We’re going to beat everyone to market.”

That mentioned, Lordstown Motors isn’t precisely ranging from scratch. Burns is the previous CEO of Workhorse, a struggling business electrical car startup that has been round for a number of years. Workhorse owns 10 p.c of Lordstown Motors, and the Endurance is predicated on mental property that Lordstown Motors is licensing from Burns’ former firm. Lordstown Motors paid Workhorse $15.eight million for that IP, and Workhorse will make 1 p.c on each Endurance truck bought (for the primary 200,000) and is entitled to 1 p.c of any debt or fairness financing the brand new startup raises.

Lordstown Motors additionally already has a spot to construct the Endurance: the previous General Motors plant in Lordstown, Ohio that closed in late 2018. The plant’s closure had turn out to be a favourite goal of President Trump’s, saying GM CEO Mary Barra had made a “big mistake.” In May of final yr, Trump prematurely introduced that GM was promoting the plant to Workhorse. Before lengthy, although, it grew to become public {that a} new firm — Lordstown Motors — was being spun as much as purchase the manufacturing unit and to tackle new exterior funding with out the luggage of Workhorse.

GM even loaned Lordstown $40 million to purchase the plant. Burns informed Reuters in January that the startup was a “few weeks” away from paying that mortgage again. But when The Verge requested Burns concerning the mortgage in March, he mentioned he “got a little pushback for even saying that,” and that he “shouldn’t even really talk about [Lordstown’s] financing other than to say we are on track with our financing goals.”

Burns informed The Verge Lordstown Motors wants about $450 million to reconfigure the plant and get the Endurance into manufacturing. The firm made no point out on Thursday about fundraising progress, although. Lordstown Motors has mentioned it’s pursuing a mortgage from the identical Department of Energy (DOE) Advanced Technology Vehicles Manufacturing (ATVM) program that helped put Tesla on the map.

Burns informed The Verge in March that he had met with DOE Secretary Dan Brouillette, and that he feels Lordstown Motors is “very well-suited” for the mortgage, however that “by no means is our success contingent on it.” Brouillette even attended Thursday’s occasion. But the DOE has not given out an ATVM mortgage in years, and the Trump administration wants to remove it from the 2021 budget altogether.

The Endurance is getting into a market that’s about to be very crowded with electrical pickups. EV startup Rivian, backed by Amazon and Ford, plans to promote an electrical pickup truck and SUV beginning in 2021. An electrical model of GM’s Hummer is due late 2021. Tesla plans to begin constructing its electrical Cybertruck in late 2021. The Ford F-150, the most well-liked truck within the US, is getting an electrical model beginning in 2022.

Update June 25th, 2:38PM ET: Added the Endurance’s estimated value.