Niantic partners with Sleep No More creator to build immersive AR theater experiences


Pokémon Go creator Niantic Labs is partnering with Punchdrunk, the UK-based manufacturing firm behind seminal immersive theater piece Sleep No More. The partnership will see each firms work towards “developing multiple projects that will reinvent storytelling for a 21st century audience and further expand the horizon of interactive entertainment.”

Sleep No More, launched in its present iteration in New York City again in 2011, is a landmark immersive theater manufacturing that lets audiences stroll by means of a collection of rooms and expertise varied storylines and different components of the manufacturing at their very own tempo. Influenced partly by haunted homes and different nonlinear dwell productions, immersive theater appears like a first-rate match for augmented actuality as a result of it may permit for Niantic and firms like Punchdrunk to create fantastical digital worlds which can be then overlaid over actual areas.

“It is hugely exciting to be joining forces with the preeminent AR company in the world. At Punchdrunk we create richly cinematic 3D worlds where audiences can explore, touch and smell the environment; where the boundaries between reality and fantasy are indistinguishable,” Felix Barrett, Punchdrunk’s inventive director, mentioned in an announcement. “Those which have seen Sleep No More typically liken the expertise to the way it may really feel to stroll right into a online game. What occurs in the event you take that sense of journey into the true world? Tear down the partitions and the world turns into your stage. “

Niantic provided a couple of extra updates to its present manufacturing pipeline, too. The firm continues to be at present engaged on the cellular AR adaptation of in style board recreation Catan referred to as Catan: World Explorers. The recreation is being constructed on high of Niantic’s Real World Platform in partnership with the corporate behind the board recreation and French recreation writer Asmodee. Niantic now says the sport will enter a beta section “very soon.”

Niantic additionally says it’s constructing “new forms of gaming” for each smartphones and AR glasses, though the corporate didn’t elaborate on precisely what headsets from which firms it could be constructing for. “Currently, we have more than 10 new games in development including prototypes for AR wearables, each with unique and innovative gameplay, centered around outdoor exploration, movement and social interaction,” the corporate says.

In December 2019, Qualcomm introduced it was working with Niantic on a sensible glasses reference design as a part of the chipmaker’s Snapdragon XR2 platform. And again in 2017, when help for Apple’s ARKit was first added to Pokémon Go, Niantic strongly hinted it was working with Apple on experiences that would arrive for the iPhone maker’s not-yet-announced however strongly rumored AR glasses.

Correction: A earlier model of this text incorrectly said Punchdrunk is a New York City-based manufacturing firm. Punchdrunk was based and is headquartered within the UK. We remorse the error.